The 7 Point Growth Checklist Every B2B Leader Needs
RUNWAY FIVE is the growth partner that sits at the leadership table, aligning teams and agencies to deliver measurable results.
B2B markets are noisy. Buyers are overwhelmed with options. And let’s be honest, some of your competitors with half your experience and a fraction of your results are still getting more attention than you.
The difference is not that they are smarter. It is that they have built clarity around their marketing.
Most scale ups do not have that. They have fragmented teams, misaligned agencies, and a lot of activity that does not add up to predictable revenue.
That is why I put together the 7 Point Market First Growth Checklist.
It is designed for founders and leadership teams who are tired of firefighting and want a clear way to identify what is holding growth back and where to take action.
1. Market Insight Before Activity
Growth starts with knowing your market better than anyone else. If you have not spoken to a customer this quarter, you are already behind.
2. Audience Planning
Generic personas do not cut it. You need to know who actually makes the buying decision, what triggers them, and what channels influence them today.
3. Positioning That Cuts Through
Safe positioning blends in. Sharp positioning gets remembered. The businesses that stand out know exactly why buyers should choose them now.
4. Strategy Before Channels
Activity without strategy is wasted energy. Too many scale ups spread budget thin across six channels when three well executed plays would outperform them all.
5. Leadership Over Management
If the founder is still signing off creative, there is a leadership gap. Growth requires accountability, not micromanagement.
6. Systems That Scale
Without systems, growth breaks under its own weight. Clean data, automated reporting, and clear handovers make the difference between chaos and consistency.
7. Predictable Revenue Engine
Standing out only matters if it turns into predictable growth. Forecasting, conversion tracking, and ROI based decisions separate winners from the rest.
Why this matters now
I have worked with scale ups for over a decade, and the same patterns show up again and again. Brilliant businesses stall because strategy, leadership, and systems are not connected.
This checklist is a simple way to step back, see where the gaps are, and start fixing them fast.
Download the full checklist
This post only scratches the surface. In the full checklist, you will get:
- Questions to ask at each stage
- Real examples of what good versus bad looks like
- Quick wins you can implement in the next 30 days
If you are serious about turning marketing into a predictable growth engine, this is where you start.
B2B Growth Leadership
Turn strategy and execution into predictable B2B revenue.
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